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NASCAR Daily News Headlines * February 2, 2009
ESPN, Craftsman Team UpCraftsman, the official tools of NASCAR, has teamed up with ESPN to present the ESPN Craftsman Tech Garage, an innovative mobile television studio used throughout the network’s NASCAR coverage. This mobile studio gives ESPN the ability to originate segments from an enclosed, controlled environment with no external noise interference. ESPN’s Tim Brewer, a two-time NASCAR champion crew chief, and other ESPN analysts report from the unit during race telecasts to teach viewers about the technical and mechanical aspects of NASCAR racing, using the Craftsman tools trusted by NASCAR.
“By working with ESPN on the Craftsman Tech Garage, we are not only enhancing our long relationship with NASCAR, but sharing knowledge from the place we believe champions originate – the garage,” said Erik Rosenstrauch, Craftsman director of marketing. “Pairing the NASCAR experts at ESPN with America’s most trusted brand in tools gives fans a way to experience our brand as if they’re on the track. And by using ESPN’s multiple touch points, we can communicate with NASCAR fans like never before.”
“Craftsman has had a long and successful association with NASCAR,” said Ed Erhardt, president, ESPN Customer Marketing and Sales. “Their involvement with ESPN’s NASCAR coverage helps us build that authentic experience we strive to deliver to fans each and every race week.”
In addition to extensive on-air coverage through prominent Craftsman signage in the garage, the multi-faceted, season-long sponsorship includes extensions in print via ESPN the Magazine and through a weekly Tech Garage feature in the morning race-day show on ESPN Radio. An online component will bring a virtual tech garage to life on ESPN.com, allowing fans to interact with the set and understand just how NASCAR works.
The ESPN Craftsman Tech Garage makes its debut during coverage of the NASCAR Nationwide Series season-opening race at Daytona International Speedway on Saturday, Feb. 14, at noon ET on ESPN2. In addition to ESPN and ESPN on ABC’s coverage of the final 17 NASCAR Sprint Cup Series races, segments from the ESPN Craftsman Tech Garage will air during ESPN’s exclusive, season-long coverage of the NASCAR Nationwide Series. The unit also is used throughout ESPN’s leading non-television media platforms.
The enclosed studio contains the ESPN Chevy Cutaway Car used in ESPN’s NASCAR coverage. The studio also has room for displays of other race car elements such as engines, transmissions and shock absorbers. Elements of the ESPN Craftsman Tech Garage include:
Martha Earnhardt Breaks LegMartha Earnhardt, mother of the late Dale Earnhardt and grandmother of Dale Jr., fell last Thursday in her Kannapolis, NC home and broke her left leg above the knee. Been told Mrs. Earnhardt is doing well but is in long for a long recovery. Martha and Carol Gordon Bickford [Jeff Gordon's Mom] are coming out with a new cookbook.(Jayski)
Dover Re-values Tracks WorthDover Motorsports has written down the value of its Midwest facilities that play host to Nationwide and Camping World Truck series events. In a news release detailing its fourth quarter and year-end results for 2008, the company announced that it is writing down the value of Memphis Motorsports Park by $2.15 million, Nashville Superspeedway by $3.14 million and Gateway International Raceway by $7.505 million.
The company cited projected cash flows and the fact that no anticipated material increase in revenues for Nationwide Series races from the television contract is anticipated as the reason for the reduction in value.
A write-down is an accounting measure that adjusts the value of the property to what the company considers fair market value and also impacts how much a company pays in taxes. On a conference call with financial analysts, Dover Senior Vice President of Finance Timothy Horne said Nashville's new value is approximately $51.5 million while Gateway and Memphis are now valued at approximately $10 million. The company announced last week it had agreed to sell Memphis for $10 million cash to the builders of Alabama Motorsports Park.(scenedaily.com)
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