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NASCAR Daily News Headlines * November 27, 2008
Gordon To Race In BrazilMichael Schumacher and Jeff Gordon will participate in a charity kart race organized by Felipe Massa in Sao Paulo, Brazil this weekend. Seven-time Formula One champion Schumacher and four-time NASCAR champion Gordon will race in the "International Challenge of the Stars" in southern Brazil, organizers confirmed on Tuesday. Other drivers participating include F1's Rubens Barrichello and Indy Racing League's Tony Kanaan and Vitor Meira. Former MotoGP racer Alex Barros and F1 test drivers Luca Badoer, Vitantonio Liuzzi and Lucas Di Grassi also are scheduled to race. The event, in its fourth edition, will aid local charities and recent victims of flooding in the region. Massa was runner-up to Lewis Hamilton in this year's F1 championship.(canadian press)
Edwards Wins 4th Quarter Driver of the YearCarl Edwards, who narrowly missed winning two NASCAR championships in the same year, has been voted fouth quarter Driver of the Year for 2008. In the voting period Edwards won three Sprint Cup races and had only two finishes worse than top four. Additionally he won three Nationwide races in the final quarter. You could say he threw everything he had at those championships, and in one race, at Kansas City, he literally threw his Roush Racing Ford in the wall in an effort to get past Jimmie Johnson the eventual race winner and Cup Champion. He was also the fourth quarter winner in 2005.In the voting Edwards took ten first-place ballots and received votes from the entire panel. With 128 points he beat Jimmie Johnson. Johnson, the reigning Sprint Cup Champion and the 2006 & 2007 Driver of the Year, received seven first-place votes and totaled 74 points. Tony Schumacher, NHRA's Top Fuel Champion and winner of the 3rd quarter Driver of the Year 2008, received one first-place vote and totaled 79 points. Cruz Pedregon, the NHRA's Funny Car Champion this year, was fourth in the voting with one first place vote. (examiner.com)
Johnson’s Exposure Worth $510,161,750Jimmie Johnson’s 2008 NASCAR dominance did not end on the racetrack, as the newly crowned three-time Cup Series Champion earned a combined total of $510,161,750 of in-broadcast television exposure, the most of any driver, for his sponsors during race telecasts this past season. According to research conducted by Joyce Julius & Associates, Inc. — which specializes in measuring the impact of sponsorships across all forms of media — 62 brands appearing on locations such as Johnson’s car, uniform and support crew’s uniforms appeared clear and in-focus for a total of 59 hours, 28 minutes, 39 seconds (59:28:39) during television coverage of NASCAR’s premier series in 2008. Additionally, the sponsors were mentioned by Johnson, his crew, or the announcers 316 times. Exposure value is calculated by comparing the on-screen time and mentions to the estimated cost of a commercial spot during each respective race telecast throughout the season.Johnson’s top sponsor, Lowe’s, garnered nearly $200 million of exposure value, or 39% of the total in-broadcast exposure associated with Johnson, to lead all team sponsors in 2008. Johnson also clocked in with the highest exposure contribution to a carmaker, as Chevrolet collected nearly eight hours of on-screen time and $67.8 million of exposure value from its association with the three-time champion. Carl Edwards mirrored his runner up status in the points championship by collecting the second-most exposure for his sponsors, as 76 brands monitored with Edwards amassed 58:50:51, 311 mentions and nearly $496 million. One area Edwards did manage to surpass his rival Johnson was in exposure captured during the Chase for the Sprint Cup. During telecasts of the final 10 races, Edwards' sponsors laid claim to $225 million of exposure, compared to $201 million resulting from the Johnson’s effort.
Driver Total Brands/Exposure Time/Verbal Mentions/Exposure Value/% of Value From Chase
1) J. Johnson 62 59:28:39 316 $510,161,750 39.5%
2) C. Edwards 76 58:50:51 311 495,908,515 45.4%
3) D. Earnhardt Jr. 53 44:40:48 99 416,960,760 25.8%
4) J. Gordon 84 36:57:53 125 352,832,880 28.5%
5) Ky. Busch 85 36:58:43 291 340,918,000 17.6%
6) M. Kenseth 63 26:37:17 45 245,898,820 33.2%
7) T. Stewart 56 23:35:23 123 227,125,660 23.9%
8) G. Biffle 56 22:32:52 108 204,083,535 38.6%
9) K. Harvick 57 23:23:43 64 199,881,010 29.0%
10) K. Kahne 57 22:07:30 112 193,612,065 13.3%
Note: Number of Brands refers to the number of unique sponsoring entities monitored in association with each respective driver. Exposure received by brands monitored in association with more than one driver is credited to the driver/crew from whom the identity originated.
Bowyer Tops Nationwide ExposureNASCAR Nationwide Series Champion Clint Bowyer earned $76.8 million of in-broadcast television exposure value for his sponsors in 2008 to lead all drivers in the Series.According to research conducted by Joyce Julius & Associates, Inc. — which specializes in measuring the impact of sponsorships across all forms of media — 74 brands appearing on locations such as Bowyer’s car, uniform and support crew’s uniforms appeared clear and in-focus for a total of 28 hours, 16 minutes, 18 seconds (28:16:18) during television coverage of Nationwide Series races in 2008. Additionally, the sponsors were mentioned by Bowyer, his crew, or the announcers 121 times. Exposure value is calculated by comparing the on-screen time and mentions to the estimated cost of a commercial spot during each respective race telecast throughout the season. Carl Edwards, who finished second to Bowyer in the points standings, also took the runner-up position in terms of sponsorship exposure, as the brands backing Edwards received more than 27 hours of camera time, 350 verbal mentions and $73.7 million of comparable exposure value.
Driver Total Brands/Exposure Time/Verbal Mentions/Exposure Value 1) C. Bowyer 74 28:16:18 121 $76,780,370 2) C. Edwards 85 27:34:10 350 73,680,225 3) J. Logano/T. Stewart 96 20:23:47 330 60,099,605 4) B. Keselowski 48 20:22:32 237 55,654,600 5) Ky. Busch/J. Logano/D. Hamlin 73 18:07:12 238 49,639,605 6) D. Earnhardt Jr.* 90 16:31:43 198 48,187,410 7) S. Wimmer/J. Burton 57 16:49:39 201 47,881,445 8) K. Harvick/R. Newman 78 17:51:24 144 47,320,095 9) D. Hamlin** 112 11:50:43 165 34,398,790 10)D. Reutimann 65 11:39:29 122 33,245,230*Mark Martin, Landon Cassill, Adrian Fernandez, Brett Rowe, Jimmie Johnson, Burney Lamar **Kyle Busch, Brian Vickers, James Buescher, Michel Jourdain, Jacques Villeneuve 
Hornaday Tops Benson In ExposureNASCAR Craftsman Truck Series, 2008 Points Champion Johnny Benson, rang up the second-highest exposure total -- falling in behind runner-up Ron Hornaday Jr., delivering a total of $19.2 million to the 64 brands monitored in association with the driver. Hornaday racked up a combined total of $24.4 million on the season.
Driver Total Brands/Exposure Time/Verbal Mentions/Exposure Value 1) R. Hornaday 76 31:19:07 671 $24,431,865 2) J. Benson 64 25:16:29 450 19,170,390 3) T. Bodine 60 20:49:55 607 16,620,255 4) Ky. Busch/M. Bliss/S. Sieg 63 16:12:27 274 14,368,360 5) M. Skinner 55 11:11:59 161 9,133,645 6) J. Sprague/K. Harvick/R. Newman 72 11:18:02 205 9,111,530 7) E. Darnell 51 8:04:48 353 6,697,410 8) C. Braun 47 7:44:44 350 6,323,195 9) M. Crafton 55 7:19:13 137 5,824,160 10) M. Annett/P. McGilton/S. Speed 55 6:46:34 196 5,544,245Note: Total Brands refers to the number of unique sponsoring entities monitored in association with each respective driver. Exposure received by brands monitored in association with more than one driver is credited to the driver/crew from whom the identity originated.  Discuss this and other racing matters in the Prodigys@Speed ForumYou can contact us at.. Insider Racing News
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