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Insider Racing News * November 12, 2007



Roush To Build Yates Cars
Roush Fenway Racing will be building all of Yates Racing’s Sprint Cup next season, and team co-owner Jack Roush said he’s looking forward to helping the Yates group return to its performance levels of old.

Starting with the 2008 season, Roush Fenway Racing will manufacture all of Yates Racing’s cars, with Yates moving to Concord, N.C., next to Roush Fenway’s shops. Yates, meanwhile, will lease its current shop in Mooresville, N.C., to Petty Enterprises.

“We’re making preparations to enter into a service agreement with them that will avail them of the technology and of the vehicles with the engineering essence and the vehicles that are coming out of our construction activities,” said Roush Saturday morning at Phoenix International Raceway. “We want to try to breath some blue sky and some viability back into the program.”

One of the benefits of Roush Fenway Racing building cars for both teams is that in the long run, it will result in cost savings, because the cost for R&D, tooling, etc., will be spread over a larger number of cars, Roush said.

“We’ve got some opportunities of scale, in terms of understanding what we need to do and then the more volume you generate off that for the same amount of engineering work, design work, tooling, all those things you do, it’s an extraordinarily expensive proposition to go do all the testing that’s necessary to build and support one Cup car in today’s world,” said Roush. “If, taken to the other extreme, an IROC scenario where all the cars were completely identical coming out of the factory, then the cost to the teams and the value to the sponsors would be maximized. This is something in between.”(fordracing.com)

Next Move Is Pettys
The ball is in the court of Richard Petty as to whether there is a merger/partnership between Petty Enterprises and Gillett Evernham Motorsports. George Gillett, the majority owner of GEM, said he hoped to maintain at least a commercial relationship with the Pettys regarding their exchange of engines and chassis.

"Whether it goes further, that's up to Richard," Gillett said.

Petty announced this past week that he is moving Petty Enterprises from Level Cross, N.C., into the Robert Yates Racing shop in Mooresville, N.C. He said the move is being made independent of talks with any organization wishing to partner with his.

Gillett has expressed an interest in combining the two companies in a manner that would allow Petty Enterprises to maintain an identity.(espn.go.com)

Race and Commercial Breakdown of the Checker Auto Parts 500

  • Total number of commercials: 117 (in 2006: 149)
  • Total number of companies or entities advertised: 67 (in 2006: 78)
  • Total number of brief promos of products/services during the race broadcast: 25 (in 2006: 32)
  • Total number of companies or entities advertised in brief promos or crawlers: 21 (companies: Chevy, Toyota, Gillette Fusion, GoodYear, www.mycokerewards.com, Pennzoil, AFLAC, Coca-Cola, ‘American Music Awards’, ‘America’s Funniest Home Videos’, ‘Extreme Makeover’, ‘Desperate Housewives’, ‘Brothers and Sisters’, Homestead-Miami Busch and Cup races, ABC in HD on DLB HDTV, NFC Football on ESPN, espn.com/knowhow, espn.com/deportes, espn.com/techcenter, espn.com/communications, espn.com/autotech)
  • Total amount of time these brief promos take during broadcast: app. 3 min. 25 sec.

    Also, there are the following race statistics during the broadcast, sponsored by companies:

    AT&T ‘Crew Chief Challenge’
    ESPN/Dish ‘Tech Center’
    Chevy ‘Cutaway Car’
    Pepsi ‘Race Rundown’
    Allstate ‘Good Hands Move of the Race’
    Ford ‘Lap Leaders’

  • Start time to record race/commercial periods 11/11/07: 3:35 PM (in 2006: 3:20 PM)
  • End time to record race/commercial periods 11/11/07: 6:54 PM (in 2006: 7:01 PM)
  • Total minutes: 199 (in 2006: 221)
  • Minutes of race broadcast: 148 (in 2006: 150)
  • Minutes of commercials: 51 (in 2006: 71)
  • Number of debris cautions where no debris is shown: 1
  • Number of missed restarts: 0 ...MORE AT...(cawsnjaws.com)





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