Dale Jr. Replacement Soon
Max Siegel, president of global operations for DEI said that he hopes to have a replacement for Dale Earnhardt Jr. hired by the end of the month. He would not discuss possible drivers for that seat. Siegel also said that despite some speculation Paul Menard and sponsor Menards will return for next season. Bass Pro Shops announced it has signed a three-year extension to be the primary sponsor for Martin Truex Jr.(roanoke.com)
Race and Commercial Breakdown For The Pepsi
Total number of commercials: 34
Total number of companies or entities advertised: 24
Total number of promos of products/services during the race broadcast: 56
Total number of companies or entities advertised in brief promos or crawlers: 14 (companies: Ford, Nextel, Miller Lite, Auto Zone, DirecTV, Subway, Principal Financial, Toyota, Pepsi, PepsiRacing.com, GoodYear, Sprint, 24 Energy Drink, ‘24×24 Wide Open with Jeff Gordon’)
There were 13 full-length commercials that were run in the lower right-hand portion of the screen during the broadcast. Total amount of time these ads took during broadcast: app. 21 min.
Start time to record race/commercial periods 07/07/07: 7:59 PM
End time to record race/commercial periods 07/07/07: 11:17 PM
Aaron Fike Arrested
Mason (Ohio) Police said NASCAR driver, Aaron Fike, was arrested at Kings Island this weekend. It happened in the parking lot Saturday afternoon. According to police, Fike struck a Kings Island security officer with the side mirror of his car as he drove away. When Mason police arrived on the scene, they found heroin inside his SUV as well as syringes and spoons with residue.
Fike was not alone. He had a woman with him, by the name of Cassandra Davidson. Both were arrested on drug possession charges and taken to the Warren County Jail. Fike, 24, is a driver of the #1 Toyota Tundra Craftsman Truck Series. He's currently ranked eighth in the series.(wcpo.com)
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